Search Engine Optimization (SEO) is the process of building the Authority and Relevance of a website in the eyes of the major Search Engines to be ranked at the top position for a targeted Keyword. FRINGE specializes in building Search Engine rankings for its client’s by using proven methods of Article Syndication, Blogging, Back Linking, Forum Posting, Press Releases, Content Writing, and Social Media. Our campaign methods have been implemented on over 50 successful campaigns in which clients report a 200% to 500% return on investment (ROI) on their monthly SEO spend.
Campaign size ranges from local, targeted marketing, to regional positioning, to National dominance. Every client’s business is unique and so is the custom campaign that we develop for them. With dedicated project managers standing by to assist, our service in the industry is second to none. For most SEO companies, campaign success is measured in the increased traffic to the target website. While traffic is a key metric in internet marketing, the return comes from new leads and sales that are generated from that traffic. FRINGE provides free keyword analysis for our clients. The Monthly Search Volume of each keyword is compared to the Commerciability (the likelihood that the visitor is ready to make a purchasing decision based on that search) of each keyword.
Fringe SEO has a clear path to achieve your internet marketing goals. It does not matter if your business is large or small because the internet does not rank you according to number of full-time employees or annual gross revenue.
Any company, regardless of industry or size can COMPETE for the thousands of online shoppers searching whom to give their business to.
Search Engines are looking for two things:
1) Which website is the most authoritive.
2) Which is the most relevant for a particular keyword.
We build your authority AND relevance to beat your competition. So again, regardless of your business size (because it doesn’t matter) we make you recognized as the leader in your field. And that’s our specialty.
84% of all internet search clicks happen in the Organic search results – not in the sponsored section.
38% of all clicks are on the #1 Organicly ranked website on the first page of search results.
Therefore: Your keywords get 1,000 searches per month, and you are ranked #1, you will get an additional 380 new potential customers visiting your site every month.
“Fringe has been amazing for our company. They not only designed a beautiful, user friendly website for us, but they are fast, reliable, and friendly. I would recommend them to anyone. Thank you Fringe!”
Micaela Batterberry – Red Letter Days Photography
Today’s SEO can be complex. With over 200 factors that the search engines take into account when assigning a value to a website, it is important to have the right mix in building a professional SEO campaign.
Below is a summary of the approach that we take in setting up your SEO Campaign and the ongoing work that we do to make it a success. We work with you to make sure we are doing everything we can to promote your business online in a way that reflects your goals for your business. We also have access to top of the line SEO tools from authoritative sources such as SEOMoz.
Search Engine Optimization is marketing, not advertising. The long term benefits of top Organic rankings delivers an ROI far greater than TV, Radio, Print, and online advertising. To learn more, get in touch with us.
Ranking in the top Organic listings on Google adds trust to your business. It is like Google giving your business a referral, and it translates to increased conversation.
When someone is looking for a company to do business with, most people will click on the Organic Search Results. BE FOUND.
Call us to get your campaign started. We want to know about your business and what your goals are for your internet marketing campaign.
Every business is unique and so are the strategies we employ. We work with you throughout the SEO campaign so that we not only deliver results, but the targeted results you expect.
In researching the best keywords it is imperative to not only look at the monthly search volume, but at how likely a visitor is to make a purchasing decision when searching that keyword. Good keyword selection can make or break a campaign.
We work with you to determine the best keywords based on how they convert, not just the number of clicks it will get.
Google ranks websites based on authority and relevance; the relevance comes from the website.
We optimize your website to be highly relevant for your targeted keywords. Once Google sees these changes, most customers see an immediate increase in their search rankings; this step sets the stage for all future SEO work.
The heart of an SEO campaign is here in the building of authority of your website. Our process and our relationships with websites, blogs and internet groups allow us to promote and syndicate relevant articles, blogs and social media postings that make your website seen as an authority online.
Every week we build your online value so the search engines will see you as an authority and increase your rank.
Everything comes together in the tracking of the search engine rankings. We track your rankings weekly so we can see how the campaign is going and where we need to focus.
Every customer has access to their keywords in our online Rank Tracker, where you can check your rankings in real-time, any time.
94% of all clicks on the search engines happen on the first page. Once your website reaches the first page for your keywords, traffic to your website increases and the calls start coming in.
Most of our customers hit the first page of Google within the first 90 days of a campaign. The best part is, unlike advertising online that charges you per click, every click you get from Fringe organic SEO is free.
On any Google search, there are two main areas that display your search results. The first box that appears is the paid, or sponsored, section that displays the 3 highest paying advertisers for the given search result.
The next section contains the Organic Search Results. These are the sites that Google finds the most relevant and most authoritative for a given keyword. Depending on the search, Google may include local search results in the organic section. This group of listings is pulled from Google’s business directory and can add another vote of trust to your business if you are found there.
Organic Optimization is building the Authority and Relevance of your website through SEO Strategies that generate positive value for your online presence. Being found organically is a long term business marketing strategy, as opposed to Pay-Per-Click, which is an advertising mechanism.
Once a website is found in the Organic section of the search results, it will be where people click most of the time, and all of those clicks will not only be free to your company, it will result in a higher conversion rate on your site because of where the visitor found you.
Most people who click on an advertisement know that they are “being sold” something. They know in the back of their head that someone is paying to have their website shown on that search result and they are only doing it to make a buck. When someone clicks on the organic results, their thoughts are different. In fact, when your website shows up in the Organic section, it is an instant vote of trust for your visitor. It is like getting a referral from Google. Google is saying that the first page results are the very best that the internet has to offer for a particular keyword, and that speaks volumes. It means that your company is seen as the expert. You did not buy the first page position through advertising, you are there because you are the best.
Organic Optimization is the ultimate goal of SEO. Sure there are other ways to generate traffic to a website, but none convert at a higher rate than showing up on the firsst page of the search results for your target keywords.
The packages below are based on the number of keywords we will be managing in the SEO Campaign. Your business is unique and so is the ideal SEO campaign to market your business. The strategies and things we do for your campaign will depend on your business, it’s geographical area, and your business goals.
There are people searching for your business online every day. Effective Local Search Engine Optimization begins with looking at your industry, your area, and your competitors.
If your business depends on customers in your local area, you need Local SEO. We specialize in helping local businesses Be Found by local customers.
On a national level, competition has become increasingly aggressive the last several years. The strategies that put websites on top even a year ago do not apply anymore. You need a professional SEO company.
If you have an e-commerce or other business that sells to customers in the United States, a National SEO campaign is right for you.
The world is shrinking. Today, it is possible to sell your physical or digital goods to anyone in world. There are few SEO companies that offer Global SEO. Marketing globally is much different than marketing in the United States.
If you would like to cast a wider net in marketing your business, our agressive Global SEO campaigns will bring you closer to the world than you ever thought possible.
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