Marketing your business on Social Media can include everything from Facebook and Twitter, to YouTube, blogs, Google+, and many others. Depending on your industry, social media can be a great way to connect and engage with current customers as well as finding new prospects. Social Media has become an important piece of the Search Engine Optimization marketing mix. Used correctly, it can boost your entire online presence.
Not all businesses will benefit in the same way from Social Media. Even within the same industry, it is important to consider if Social Media will produce a good ROI for the time and energy involved in a campaign.
If a company is going to engage in a Social Media campaign it is important to have a plan. Most people approach Social Media for their business like they would with their personal account. In order to engage as many people as possible (and get those elusive “LIKE”s) it is imperative to have a goal AND make plans on how to achieve it. FRINGE has built campaigns for businesses ranging from large national companies to small start ups. There is a lot of confusion surrounding Social Media and how to make it effective. If you would like to speak to a professional about it, please feel free to give us a call.
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