Custom Web Design | Professional Search Engine Optimization (SEO)

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How long does it take to build a custom website?
Typically it takes about 2 months to build a website from start to finish. This depends heavily on gathering graphic assets like logos, colors, and branding materials from you. We can build a website from start to finish in 3 weeks if we have everything we need.

Do you use a Content Management System?
Yes. To make it easier for our customers to manage their own website, we implement Word Press into our websites. Word Press provides a simple interface to allow users to add / remove pages and content from the website.

How much does a custom website cost?
The cost of a new custom website varies greatly depending on the features you would like to have on your site. A typical business site without eCommerce starts around $5,000 for basic features like a content management system, social media integration, etc.

What if I want changes done to my current site?
If you have a site already and want us to improve it, let us know. We can work within your existing framework to give your site a face lift, add pages and custom graphics, and consult with you on making your business stand out from your competitors.

Once the site is complete, who owns it?
Once your website is complete, online, and paid for, your site is yours. You can do anything with it that you want.

What do you provide in a typical website package?
A typical website package includes a custom designed website layout, graphics and editing work, coding of HTML, Javascript, CSS, AJAX, and jQuery coding. We also would normally integrate your social media, add a blog, a registration form.

Can you build me a mobile site?
Yes. A mobile site is becoming a necessity in today’s market. People are using their smart phones more and more to find companies to do business with.

Do you host websites?
Yes we use high speed grid-servers to make sure your website is always online.

Can you set up email addresses for me?
Yes, you will get an unlimited amount of email addresses.

My buddy knows HTML. He can do it, right?
Knowing how to do HTML and CSS is only the first step in building an effective website. Remember, your website is one of your pivotal marketing mediums. Knowing how to make a web page, and building one that will turn visitors into customers are two very different things. Stick with the pros when building a website and your dollars will be well spent.

How long before I see results?
SEO is a marathon, not a sprint. SEO is marketing, not advertising. Seeing results in search engine rankings is based on two main things, authority and relevance. The goal of SEO is build your website up in the eyes of the search engines. This process typically takes about 90 days to really start gaining traction.

How does Google rank websites?
Authority and Relevance are two of the highest factors that Google looks at when ranking websites. But, there are over 200 factors that Google takes into account when assigning a value to a website, it is important to have the right mix in building a professional SEO campaign.

What do you do to make my website rank higher?
We start by doing on page optimization of your website to make sure it is crawl-able by Google. Then we build authority and relevance by the process of article syndication, blogging, back link building, forum posting, press releases, content writing, and social media.

Once someone visits my site, what happens next?
Once someone visits your site they will generally click through and decide whether they would like to give you their business. We track these visits in analytics so you know exactly how many people are visiting your site. We can even tell you other statistics like how long people generally spend on your site, when the most popular pages are, and where your visitors are located.

Is there a contract for your SEO services?
Here at FRINGE, we believe in a “pay for performance” model. This means that we do not require a long term contract. We want you to be happy with our service, and we never want you to feel locked, or that you are paying for something that is not benefiting you. If we are not making it happen for you, you can fire us at any time.

What can I do to help the SEO campaign?
There are a few key things you can do to help our SEO efforts. First, try writing an interesting blog article for your website. We can format it and post it, but no one knows your business better than you, and for that reason, original content that you create can be very powerful. Talk to your Campaign Manager for tips and assistance with this.

How do you choose the right keywords?
We  provide keyword research by taking  the Monthly Search Volume of each keyword and comparing it to the Commerciability (the likelihood that the visitor is ready to make a purchasing decision based on that search) of each keyword. This process produces the very best, most profitable keywords for your business.

How will I know if progress is being made?
Results for SEO normally take about 90 days, you should start noticing more website traffic, more phone calls, and more clients who have found you on Google. That is really the bottom line. More traffic to the site is useless unless it is generating more calls and more clients. To learn more about our process and how we track our metrics, give us a call.

Which SEO package is right for me?
It comes down to where you’re trying to get clients from. Campaign size packages range from local, targeted marketing, to regional positioning, to National dominance. We service clients both large and small. We have the experience and knowledge to manage any size campaign.

I can’t find my business on the search engines…
That is the case when your website is not optimized for the keywords you would like to be known for. This is exactly what SEO is for. Did you know that 96% of people will click on a website on the first page of the search results? This means that unless you are there on the first page, those searches, and that business, will be going to one of your competitors.
I know how to do SEO, why should I hire you?
SEO is very time consuming. If you are already running a full time business, where time is money, you will be spending more money doing your own SEO then you will hiring us to do it for you. We are experts in SEO, it’s all we do. You are an expert in your field, and you do what you do more efficiently, and with better quality than other people. The same is true for FRINGE when it comes to running your SEO campaign.

Can you help me with my social media?
Yes, give us a call and we can help you establish a Social Media campaign that will bring you visibility and new customers.

People say I need a blog, do I?
Yes, a blog is a great way to provide back links and provide quality content for those interested in your business. A blog makes you seem more personal and human to potential clients. It also helps to establish you as an expert in your industry. This is extremely important when you are trying to be on the first page of the search engines.

What is a Dynamic QR code?
A Dynamic QR code is a Quick Response code that you are able to change the destination of whenever you would like. It’s the one stop shop for a QR code.

Can I come work for FRINGE?
Maybe. We are constantly growing and expanding. We are always looking for awesome people to work with. If you are awesome at what you do, send us your resume and what you are looking for.

What is your favorite TV show right now?
Right now: How I Met Your Mother – it is Legen — wait for it — DAIRY!

Why is your company called FRINGE?
The name reflects our philosophy of always being on the cutting edge of technology and design. We are outside of the box looking in on the world of internet marketing.

What is Digital Marketing?
Digital Marketing is the process of marketing brands, services, and products through electronic devices. Digital Marketing uses any form of digital media to reach customers in a timely, relevant, personal, and cost-effective manner.

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